You’re holding a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow’s enterprises. It’s a book for the business model generation.
Written by Alexander Osterwalder and Yves Pigneur, Business Model Generation provides a canvas for defining a business model with nine building blocks: customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships and cost structure.
The pattern examples (unbundling business models, the long tail, multi-sided platforms, free as a business model, and open business models) highlight the dynamics of the business model and serve as an inspiration to refine your organization’s business model. From there, you can explore new opportunities, optimize existing structures or extend current offering.
Business Model Canvas serves as a natural extension to Kim and Mauborgne’s Blue Ocean Strategy.