Business Model Generation

You’re holding a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow’s enterprises. It’s a book for the business model generation.

Business Model Generation

Written by Alexander Osterwalder and Yves Pigneur, Business Model Generation provides a canvas for defining a business model with nine building blocks: customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships and cost structure.

The pattern examples (unbundling business models, the long tail, multi-sided platforms, free as a business model, and open business models) highlight the dynamics of the business model and serve as an inspiration to refine your organization’s business model. From there, you can explore new opportunities, optimize existing structures or extend current offering.

Business Model Canvas serves as a natural extension to Kim and Mauborgne’s Blue Ocean Strategy.

Organizational Strategy Reflection

It is one thing to define an organizational strategy and quite another to deliver it.

Organizational StrategyWith your executive team, reflect on the following statements:

  • We have an action plan to rectify deficiencies in strategy definition, alignment, governance and execution
  • Senior executives and delivery teams have a shared understanding of how to achieve strategic alignment
  • Strategic goals are clear and measurable, and wide enough to remain valid for the next three years

On a scale of 1 (fully disagree) to 10 (fully agree), where do you stand?

If you rated each statement around 6 or 7, then your organization is not doing too badly. However, there are still plenty of room for improvement. Conversely, if at least one statement was rated as 5 or lower, then examine how your organizational strategy aligns (or not) with various strategic initiatives.